Digg.com already have 66 content about Busby SEO Challenge :D. I found it via google. And now youtube will have a lot video about this SEO Contest.
Here is another video link :
http://youtube.com/?v=uPm6IYuNNJA
http://www.youtube.com/watch?v=c1uXMSfBIDw
http://www.youtube.com/watch?v=WDcFYKsO80c
